Sapporo’s Secret Seasons: Insider Picks for Summer & Autumn

Planning your next adventure to Japan? While Sapporo’s legendary snowy winters draw in travelers from around the world, let us introduce you to the city’s other, equally mesmerizing seasons: the refreshingly vibrant summer and the rich, golden tapestry that is autumn. These are the seasons when Sapporo truly shines, bursting with local flavors.

The picks we’re sharing with you today haven’t come from some AI search. We’ve gone to the experts—a group of carefully chosen popular creators who are not just visitors, but Japan-based insiders. Through living here, they’ve gained a deep, authentic understanding of Japan’s food, culture, and ways of life.

Their intimate knowledge allows them to not only judge which iconic spots are worthy of that title, but also to uncover hidden gems that lie beyond typical tourist paths. So join these creators on their deep dives into the beating heart of Sapporo, and discover alongside them where to find the crispest summer air, the most spectacular autumn foliage, the coziest local izakayas, and the unique cultural experiences only a true insider would know. If you want to experience Sapporo beyond the guidebooks, then let this collection show you the way.

Ready to unlock the very best of Sapporo this summer and autumn? Press play on the six videos below and let our Japan-savvy guides reveal the unforgettable moments awaiting you in Hokkaido’s capital!