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See Sapporo through the eyes of those who live and breathe skiing and snowboarding

From pro snowboarders to influential members of the online skiing community, we invited well-traveled snow enthusiasts to share their take on Sapporo, the snow resort city. Having ridden some of the best resorts around the world, these experts reveal what sets Sapporo apart. Discover what they found in a destination that seamlessly blends vibrant city life with world-class ski resorts, offering diverse terrain for every level of skier or rider.


Veteran US pro snowboarder and coach JJ Thomas has spent three decades riding the best resorts around the world. After experiencing Sapporo, it quickly became one of his top three destinations, thanks to its unbeatable mix of epic snowboarding, vibrant city life, and endless things to do.

US pro snowboarder and halfpipe champion Toby Miller has tackled resorts across the globe. In Sapporo, he found it all—diverse terrain, meticulously groomed runs, and a welcoming community that made the experience even more unforgettable.

Hailing from Canada, ski enthusiasts Nick and Robyn share a passion for the mountains. On his second visit to Sapporo, Nick finally got to show his wife why this city is the ultimate ski destination—combining world-class slopes, rich Japanese culture (including must-try ramen), and all the perks of city life.

As key members of the online skiing hub Newschoolers, Switzerland-based Twig and Hanne live and breathe skiing, sharing their passion through writing and photography. In Sapporo, they found the best of both worlds—a vibrant urban scene and exciting mountainous terrain, all in one place.

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