PRIVACY POLICY

Last Updated: October 8, 2026

Sapporo International Tourism Promotion Executive Committee (“we,” “our,” or “us”) recognizes the importance of data protection and has established this Privacy Policy (this “Policy”) to appropriately handle the Personal Information (as defined below) that we collect through [Visit Sapporo] (the “Website”) in accordance with applicable data protection laws and regulations (the “Applicable Laws”).

1. Information We Collect

For purposes of this Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

We collect, and have collected within the past twelve (12) months, the following categories of Personal Information when you access or use the Website:

Category of Personal InformationExamples
IdentifiersIP address, cookie identifiers, advertising identifiers, device identifiers, and other online identifiers
Internet or Other Electronic Network Activity InformationBrowsing history on the Website, pages viewed, links clicked, referring website or URL, date and time of access, interactions with content or advertisements, browser type, operating system, device type, and other information regarding your interaction with the Website
Geolocation DataApproximate location information, such as country, state or province, or city, inferred from an IP address or similar information
InferencesInformation regarding your apparent interests in Sapporo, travel, tourism, or particular types of tourism-related content, inferred from your activity on the Website

We do not collect Sensitive Personal Information through the Website.

2. Cookies and Similar Technologies

(1) Cookies and Similar Technologies We Use

We and our service providers may use cookies, pixels, tags, local storage, and other similar technologies when you access or use the Website. In this Policy, we refer to these technologies collectively as “Cookies.”

Cookies may enable us and our service providers to recognize your browser or device, understand how the Website is used, analyze visitor interests, measure the effectiveness of advertising campaigns, and provide or facilitate advertising.

The Website may use the following categories of Cookies:

CategoryPurpose
Strictly Necessary CookiesTo enable functions necessary for the operation, security, and administration of the Website and to remember your privacy and Cookie preferences
Analytics CookiesTo understand how visitors access, navigate, and interact with the Website and to analyze and improve the Website and tourism promotion activities
Advertising / Targeting CookiesTo measure advertising effectiveness, understand visitor interests, create or maintain advertising audiences, and provide or facilitate retargeting and other advertising

(2) External Services

We use Google Analytics 4 and Google Tag Manager for website analytics and tag management, Google Ads and Meta Pixel for advertising and advertising measurement, and webtru for managing Cookie preferences. Some of these services use Cookies or similar technologies to collect information about your use of the Website.

For more information about how Google collects and processes information when you use websites or apps that use Google services, please see Google’s “How Google uses information from sites or apps that use our services.”

(3) Cookie Choices

You may manage your preferences regarding non-essential Cookies through the Cookie settings available on the Website.

Where required by Applicable Laws, we will obtain your consent before using non-essential Cookies.

You may change your Cookie preferences at any time through [Cookie Settings] available on the Website.

Disabling certain Cookies may affect our ability to analyze use of the Website or provide advertising tailored to your interests, but will not prevent you from accessing general tourism information available on the Website.

3. Sources of Personal Information

We may collect Personal Information directly or indirectly from the following sources:

4. Use of Personal Information

We may use Personal Information for one or more of the following business or commercial purposes:

5. Disclosure of Personal Information

We disclose, and have disclosed within the past twelve (12) months, the following categories of Personal Information described in Section 1 above for business purposes:

We disclose such Personal Information to the following categories of service providers and contractors:

We disclose Personal Information to such service providers and contractors for the purposes described in Section 4 above, including operating and improving the Website, analyzing use of the Website, measuring advertising effectiveness, conducting advertising and tourism promotion activities, and maintaining the security of the Website.

We may also disclose Personal Information where reasonably necessary to comply with Applicable Laws, legal processes, or governmental requests; to protect the security and integrity of the Website; or to protect our rights or the rights, property, or safety of others.

6. Sale and Sharing of Personal Information

We do not sell or share Personal Information collected from you, and have not sold or shared such Personal Information in the past twelve (12) months.

“Sale” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating, orally, in writing, or by electronic or other means, a consumer’s Personal Information to a third party for monetary or other valuable consideration.

“Sharing” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating, orally, in writing, or by electronic or other means, a consumer’s Personal Information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.

7. Retention Period

We will retain your Personal Information for as long as necessary to fulfill the purposes for which we collected your Personal Information.

To determine the appropriate retention period for each category of Personal Information, we take into account the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of the Personal Information, the purposes for which we process the Personal Information and whether we can achieve those purposes through other means, and the requirements under the Applicable Laws.

8. Your Rights and Choices under Applicable Laws

Pursuant to the Applicable Laws, you may have certain rights with respect to our processing of your Personal Information, which may include the right to request access to, correction of, or deletion of your Personal Information, to restrict or object to the processing of your Personal Information, to request data portability, and to withdraw your consent to the processing of your Personal Information where such processing is based on your consent.

If you are a California resident, the California Consumer Privacy Act of 2018 (the “CCPA”) provides specific rights regarding Personal Information to consumers who are residents of California. The following parts of this Section describe those rights and explain how to exercise them.

(1) Right to Request Disclosure

You have the right to request that we disclose certain information to you about our collection, use, disclosure, sale, or sharing of your Personal Information. Once we receive and confirm your verifiable request, we will disclose the following information to you:

  • The categories of Personal Information we collected about you;
  • The categories of sources for the Personal Information we collected about you;
  • Our business or commercial purposes for collecting, selling, or sharing such Personal Information;
  • The categories of third parties with whom we disclose such Personal Information;
  • The categories of Personal Information that we sold or shared, and for each category identified, the categories of third parties to whom we sold or shared such Personal Information;
  • The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of service providers or contractors to whom we disclosed such Personal Information; and
  • The specific pieces of Personal Information we collected about you.

(2) Right to Request Deletion

You have the right to request that we delete any of your Personal Information that we have collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable request, we will delete your Personal Information from our records and notify our service providers and contractors of the need to delete the same, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us, our service providers, or our contractors in order to:

  • Complete the transaction for which the Personal Information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you or reasonably anticipated by you within the context of our ongoing relationship with you, or otherwise perform a contract with you;
  • Help to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for those purposes;
  • Debug products to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the rights of other consumers to exercise their free speech rights, or exercise other rights provided for by law;
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.);
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that conforms or adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the ability to complete such research, if you have provided informed consent;
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on the relationship between you and us; or
  • Comply with legal obligations.

(3) Right to Request Correction

You have the right to request that we correct inaccurate Personal Information that we maintain about you.

Once we receive and confirm your verifiable request, we will correct the inaccurate Personal Information in our existing systems and ensure that the information remains corrected. We will also instruct our service providers and contractors that maintain such Personal Information to make the necessary corrections in their respective systems.

We may deny your request for correction if we determine that the contested Personal Information is more likely than not accurate based on the totality of the circumstances.

(4) Right to Opt-Out of Sale or Sharing

We do not sell or share Personal Information collected from you, and have not sold or shared such Personal Information in the past twelve (12) months.

(5) Right to Limit the Use and Disclosure of Sensitive Personal Information

We do not collect Sensitive Personal Information through the Website, and have not collected such information through the Website in the past twelve (12) months. Accordingly, we do not use or disclose Sensitive Personal Information for purposes that would give rise to a right to limit its use or disclosure under the CCPA.

(6) Non-Discrimination

We will not discriminate against or retaliate against you for exercising any of your rights under the CCPA.

Unless permitted by the CCPA, we will not:

  • Deny you goods or services;
  • Charge you different prices or rates for goods or services, including by granting discounts or imposing penalties;
  • Provide you with a different level or quality of goods or services; or
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

(7) Exercising Your Rights to Request Disclosure, Deletion, or Correction

To exercise your rights to request disclosure, deletion, or correction of your Personal Information described above, please submit a verifiable request to us in the manner set forth in Section 10, “Contact Us,” below.

Only you, or a natural person or business entity that you authorize to act on your behalf, may make a verifiable request related to your Personal Information. You may also make a verifiable request on behalf of your minor child.

The verifiable request must:

  • Provide sufficient information that allows us to reasonably verify that you are the person about whom we collected the Personal Information, or that you are an authorized representative of that person; and
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

If you use an authorized agent to submit a request on your behalf, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request and may require you to verify your identity directly with us or directly confirm that you provided the authorized agent permission to submit the request. These requirements do not apply where you have provided the authorized agent with a valid power of attorney pursuant to California Probate Code sections 4121 to 4130.

9. Children

The Website provides general travel and tourism information and is not directed to children under 13 years of age. We do not knowingly collect Personal Information online from children under 13 years of age.

We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.

10. Contact Us

If you have any questions or comments regarding this Policy, or wish to exercise any of your rights described in Section 8 above, please contact us using one of the following methods:

Sapporo International Tourism Promotion Executive Committee
Sapporo Tourism Association Secretariat
North1,West2,Chuo-ku,Sapporo 060-0001
Japan

Email: dmo1@sta.or.jp
Telephone: +81‐11‐211‐3341

11. Changes to This Policy

We will review and update this Policy at least once every twelve (12) months and may update it from time to time to reflect changes in our information practices, technologies, services, or Applicable Laws.

If we make material changes to this Policy, we will post the updated Policy on the Website and revise the “Last Updated” date above.

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